Poster designs for a campaign created by MediaMonks for Cerveza Victoria, the brand most closely associated with Día de los Muertos. The campaign celebrates and preserves this tradition, encouraging new generations to keep it alive under the concept “Chingones Hasta en la Muerte.
Protagonist is Isaac Hernández, famed dancer winner of the Benois de la Danse 2018. He reinterprets the trip to Mictlán, music is a special version of "La Llorona", performed by Geo Meneses and Banda Bastón.
