Unused visual direction for this absolutely amazing campaign made by MediaMonks for Cerveza Victoria,
the most associated brand with the Day of the Dead, a tradition that has defended and encouraged the new generations to continue celebrating it, with this new campaign "Chingones Hasta en la Muerte".


Protagonist is Isaac Hernández, famed dancer winner of the Benois de la Danse 2018. He reinterprets the trip to Mictlán, music is a special version of "La Llorona", performed by Geo Meneses and Banda Bastón.

Back to Top