Unused visual direction for this absolutely amazing campaign made by MediaMonks for Cerveza Victoria,
the most associated brand with the Day of the Dead, a tradition that has defended and encouraged the new generations to continue celebrating it, with this new campaign "Chingones Hasta en la Muerte".

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Protagonist is Isaac Hernández, famed dancer winner of the Benois de la Danse 2018. He reinterprets the trip to Mictlán, music is a special version of "La Llorona", performed by Geo Meneses and Banda Bastón.



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