“Met Energie Kan Het” (With Energy, It’s Possible) is the core strategic and creative platform for Enexis, one of the Netherlands’ leading grid operators. The campaign was designed to reposition Enexis from a traditional utility provider to a key facilitator of the energy transition for both households and businesses. The campaign was led by SteamTalmark.nl, the agency that carried out the project and contracted me to contribute to its development and execution.
The transition to renewable energy is often perceived as complex, costly, and technically daunting. The challenge was to humanize the brand and simplify the message, transforming "energy transition" from an abstract concept into an empowering and achievable reality.
My Role
I handled the full visual creation, from designing the 2D logo to bringing it into the 3D world with high-end textures and futuristic lighting. I also took care of the motion side, animating the identity with a fluid "energy" feel, using subtle bubbling effects and organic transitions to make the whole piece come to life.
