Hey there, I’m José Bernabé (JB).
I’m a multidisciplinary graphic and motion designer, but my core focus is the intersection of logo design, lettering, and brand identity.
I’m a multidisciplinary graphic and motion designer, but my core focus is the intersection of logo design, lettering, and brand identity.
For two decades, I’ve been crafting visual narratives that help brands cut through the noise. My background combines tenure at major agencies (JWT Amsterdam, Havas Worldwide, MediaMonks) with freelance collaborations for industry heavyweights like Buck Design, Scholar, and Brand New School creating work for brands like Nickelodeon, Nike, Adobe, and Meta. Ultimately, my focus is always on storytelling that drives tangible business growth.
My work has had global reach, earning features in leading design platforms including Abduzeedo, Fubiz, and Design Taxi. I also jump into the community often, serving as a juror for awards, speaking at festivals, and sharing my craft through courses and workshops to inspire the next wave of talent.
How I approach my work?
I see brand identity as a symphony where every single visual element, from the logo to the motion, must play in perfect harmony. I act as your composer and conductor, ensuring the typography sets the rhythm and the color palette hits the exact emotional notes needed to capture your audience.
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Selected Talks & Workshops
- Element Talks (Warsaw)
- Festival de Antigua (Guatemala)
- Let's Talk Design (Amsterdam)
- Core77 Jury Member (New York)
- Domestika Lettering course (Madrid)
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Recommendations
"I have worked with José on various projects, and he has always brought freshness and originality to those projects. Besides being a great logo designer, he has skills in any design field, which makes him a versatile designer that is very useful for any type of project. And he's a nice human being as well! Which always helps."
" Working with José is always a pleasure. He has jumped in on a variety of projects with very short notice and has saved the day over and over again. He is extremely flexible and has worked under some extremely tight deadlines and still delivers top quality each time around. He also has a very impressive skillset and we've had him on a wide range of projects that he always seamlessly plugs into. Really hope to continue to work together with José in the future! "
"I have worked with José on many projects.
From graphical design, to illustration to Photoshop improvements on images and logo design.
On every field he is always positive, open and looking for new ways.
He has a great visual mind and imagination and I loved working with him.
He is a great member of the team, works hard and keeps on pushing for the best."
From graphical design, to illustration to Photoshop improvements on images and logo design.
On every field he is always positive, open and looking for new ways.
He has a great visual mind and imagination and I loved working with him.
He is a great member of the team, works hard and keeps on pushing for the best."
"I worked quite a while with José at JWT Amsterdam. He’s a very talented guy, an original thinker, and a good colleague. A bit stubborn though, but sometimes stubborn is good.
I’m a great admirer of his artwork. It’s unique, funny, bizarre and colorful."
I’m a great admirer of his artwork. It’s unique, funny, bizarre and colorful."
" We have worked with José numerous times, at Havas Worldwide (aka Euro RSCG) and the fact that we also asked José to work for our own agency Bijvoorkeur says enough.
His designs, whether it’s logo’s, house style, creative ideas, etc., are amazing.
But not only that, he is pro-active and very pleasant to work with.
I would definitely recommend him! "
His designs, whether it’s logo’s, house style, creative ideas, etc., are amazing.
But not only that, he is pro-active and very pleasant to work with.
I would definitely recommend him! "
"José has an amazing creative mind, and makes the most beautiful designs.
At the same time he is very goal oriented and focused on deadlines, what makes working
At the same time he is very goal oriented and focused on deadlines, what makes working
with him very pleasant."
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Want impact?
I can help you with:
Logo design & Brand Identity, Lettering, 3D Graphics, Opening Credits, Key Visuals, Motion Graphics, Web Design, Interactive Design, Posters, Packaging, Stationery, Brochures, Pitch Decks, Infographics, Social Media Graphics, Digital Ads...