NIKE HOI
House of Innovation - Digital Integration
I supported the strategic launch of digital integration features within Nike's House of Innovation (HOI) flagship stores by visualizing and animating the digital experience.
My main responsibility was translating the UX/UI designs of the Nike App into dynamic content to secure client approval, creating seamless animations for key features such as Instant Checkout and in-store product scanning.
Additionally, I animated and visualized the digital assets for the “Zoom Air Meets Safari” campaign, demonstrating its in-app functionality and enabling fast-track approval for global implementation. This effectively communicated the enhanced, personalized retail experience, driving higher member engagement and encouraging the use of in-app features.
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