SAGA

2022 3D Key Visual Art Direction

ICOSAHEDRON GRAPHIC EXPLORATION

SAGA is a destination for the biggest and the most exciting music festival experience in the city of Bucharest. My task in this project was to make an exploration of the icosahedron shape which is the key visual element of the SAGA brand, using different graphic approaches, applying different materials, lighting, effects...

This is the result of my exploration.

1# AERIAL

Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director

2# CRYSTALIZED

Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director Saga lettering and motion design by José Bernabé Art Director

3# MECHANIC

Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director Saga lettering and motion design by José Bernabé Art Director

4# WAVES

Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director Saga lettering and motion design by José Bernabé Art Director

5# PORTAL

Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director Saga lettering and motion design by José Bernabé Art Director

6# ARMOR

Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director Saga lettering and motion design by José Bernabé Art Director

7# ETHERNAL
(Client choice)

Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director
Saga lettering and motion design by José Bernabé Art Director