#Made Of

2016 Typography Lettering Art Direction

Series of typo treatments I made for Nike Women Russia in collaboration with W+K Amsterdam. The campaign celebrate the strength, the power and spirit of Russian women, hoping to create a new dialogue around what's possible. The challenge was to represent the soul of each russian word in a spectacular way using just flat white color on a sober black background.

Nike Made Of — lettering campaign and key visual by José Bernabé, Art Director
Nike Made Of — lettering campaign and key visual by José Bernabé, Art Director
Nike Made Of — lettering campaign and key visual by José Bernabé, Art Director
Nike Made Of — lettering campaign and key visual by José Bernabé, Art Director
Nike Made Of — lettering campaign and key visual by José Bernabé, Art Director