Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director

Nike JD Kids

2023 3D Art Direction Key Visual

I had the pleasure of working with Media.Monks on this cool project for Nike taking part composing the design of the posters creating the 3D bubble graphics.

The awesome team of Media.Monks also made a hype film created that not only associates with the NextGen Hustle but also serves as a launchpad for the next generation of Air Max loyalists. The campaign was executed both online and physically in stores.

Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director

Some of the bubble shapes used during the campaign process.

Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director
Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director
Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director
Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director
Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director
Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director
TV Commercial
Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director
Nike JD Kids × Air × Play — key visual and lettering campaign by José Bernabé, Art Director